In May 2007, we released the Otemachi, Marunouchi, and Yurakucho (OMY) Environment Vision with which we were able to nurture not only economic efficiency, but also environmental awareness in the district. Since then, having experienced the Great East Japan Earthquake, the global economic downturn, and population decline, we came to believe that it is important for urban and regional development to address various issues from an integrated point of view rather than tackling them individually.
In other words, it is important to create a model*1 that is critical in resolving the issues of urban and regional sustainability by balancing and linking the environment, economy, and society. This in turn will lead to new business opportunities and increase the value of the OMY area. Thus, we are now taking a new step forward by evolving from the Environment Vision to the OMY Sustainability Vision.
*1 This idea coincides with the so-called Creating Shared Value (CSV) movement of recent years and the industrial strategy to create value for both society and business by creating businesses aiming to resolve social problems.